The present study investigation entitled “A study of new business opportunities for Reitzel Products in Jammu and Kashmir” Hugo Reitzel offers a full range of the highest quality condiments, mustards, oils and dressings. A creator by vocation, Hugo Reitzel constantly introduces new specialties, driving the market towards more innovation and even higher standards of quality and customer satisfaction. The study was carried out on the basis of primary and secondary data. The present study has been conducted in Jammu and Kashmir to identify the market potential of the company, ten prominent hotels has been selected from each city. Thus in total 20 samples have been drawn from the study area. The study used Henry Garret ranking technique for knowing the preference towards food stuff in streamlining company’s base to market its products. The study revealed that the Indian food stuff has occupied 1st rank, Chinese 2nd rank, Italian 3rd rank, Germany 4th rank, Spanish 5th rank, and French 6th rank in terms of preference respectively and thus streamlined high demand of the Reitzel products in the markets at Jammu and Kashmir. Out of 20 hotels, 16 were using Jalapenos (80.0 per cent) and rest of them are not using jalapenos and in case of Gherkins 12 are using (60.0 per cent) in Italian food. In Chinese food, out of 20 hotels, 17 were using Jalapenos (85.0 per cent) and 5 were using Gherkins (25.0 per cent) and in Indian food out of 20 hotels, 12 were using Jalapenos (60.0 per cent) and 15 were using Gherkins (75.0 per cent).